The company sees the result as positive, when putting it in the context of the current economy where consumers’ purchasing power continues to decline, said Vassilis Chaniotis, general manager of Centrul Medical Medsana (Medsana Medical Center).
Medsana is a branch of Athens Medical Center, which operates a number of clinics in Greece and Asklepios Cliniken (based in Germany), and the first such clinic was opened in 1996. Medsana currently operates three clinics in Romania, two in Bucharest and one in Ploiesti (about 60 kilometers north of the capital city).
The result is not in line with initial expectations, Medsana’s general manager said, adding the company had to revise the forecast. It now expects similar revenue to 2011.
Vassilis Chaniotis says Medsana’s main goal is to keep its financial stability. The company is currently revising its 2013 budget. Despite forecasts about the medical service market not being as optimistic as before, Medsana expects growth of 15%, as a result of new investments it plans to make. The projection did not take into account the health care reform (a bill currently under debate), Chaniotis said.
Medsana is a medium-sized medical service operator and chose caution over aggressive development in recent years, unlike the major operators. It planned to open a hospital at one time, but postponed the plans for when the economy returns to constant growth.
The medical service market amounts to about half a billion euros, and competitors include MedLife, Medicover, Regina Maria, Sanador and Gral.
(English version by Loredana Fratila-Cristescu)