Established 15 years ago, sfatulmedicului.ro is one of the top sites dedicated to the healthcare sector in Romania.
The platform has a monthly average of over 3.2 million unique visitors and over 12 million impressions. Aside from the information service, users choose this platform to access the medical self‑assessment service and online test interpretation.
Following this transaction, Sfatulmedicului.ro will maintain the team that has carried out the project in all these years, and in order to keep its independence and impartiality towards the market, the management will be entirely independent of MedLife and its current directors, the company said.
“We wish to be the first healthcare operator with the most dynamic pace of transformation and adaptation to the digital medicine age, and the acquisition of the platform SfatulMedicului.ro is another important step to this end. Aside from this acquisition, we will make other investments in digitalisation, which will configure new behaviours among Romanian patients”, said Mihai Marcu, MedLife CEO & President.
In the past nine years, MedLife opened or acquired 83 medical units. The company reported a consolidated turnover of RON196.8 million for the first quarter, up 34% on the year.