“(…) Medicover’s objective is to expand and improve its capacities in the field of women’s health (…),” Florinela Cirstina, general manager of Medicover Romania, told Ziarul Financiar daily.
Florinela Cirstina did not disclose the value of the deal or the stake taken over.
Mediplus is the first clinic in Romania to address the treatment of menopause-related conditions, a segment that is rarely addressed on the local market.
MediPlus is a small player on the private healthcare market, with an annual turnover of around RON2 million. In 2019 and 2020, the last two years for which public data is available, the clinic’s turnover dropped, hitting RON2.2 million in 2020.
The clinic was established by doctor Nicolae Poiana in 2003 and was acquired by doctor Iosif Niculescu in 2017.
Deals between large private healthcare networks and small players controlled by doctors are ever more frequent on the market.
(English version by Catalina Apostoiu)