The deal is set to be completed by the end of the year and Mediafax Group will take over the shares held by Stefan Iordache. The deal will be assisted by law firm Biris Goran, market leader in legal assistance in IT deals.
“Ecommerce is a strategic direction for Mediafax Group, a major part of our transformation from a traditional media company to one adapted to the current scene. 2Parale’s success in covering the market, their efforts to educate partners, both stores and affiliates, and their management team have convinced us to join them and lend a hand in the growth of this business,” said Mediafax Group general manager Orlando Nicoara.
“The partnership with Mediafax is a natural stage in the evolution of 2Parale, given the leading positions of both companies on their respective markets. Together, we will consolidate our efforts to educate the market and increase our portfolio, strengthening our position on the performance marketing scene, both in affiliation and pay-per-click,” said 2Parale CEO Dorin Boerescu.
Following the partnership, 2Parale becomes the sole affiliation network used in Mediafax Group’s website portfolio, which brings over 6 million unique users per month.