Florian Skala will be reporting to Maria Grachnova, the CEO of dentsu Southeast Europe, as a member of the regional executive team, respectively of the local management team in Romania.
Florian Skala has recent held management positions within the group Central European Media Enterprises (CME), first as sales director of Markiza Group in Slovacia, and then as CEO of bTV Media Group in Bulgaria.
Part of dentsu group, dentsu international operates under six top media brands – Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen and Merkle – all supported by speciality divisions and scalable services.
In Southeast Europe, dentsu is present with the brands Carat, dentsu X, iProspect and Isobar and via its specialized divisions for clients, boasting more than 300 professionals who operate on the markets in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia and Romania.