“When the coronavirus first struck, demand on the domestic market was as high as in the good days ahead of Easter. Sale then dropped to a quarter of their previous level and people are now buying as much as they normally do. We are operating at capacity. Consumers are now looking at us, too, they are no longer going to supermarkets only. Export demand has doubled,” Alexandru Scheul told ZF.
Killer exports to such countries as England, Scotland, Ireland and Italy.
“We had no problems with distribution abroad, but the carrier asked us EUR1,000 more per trip and we dropped the contract with them.”
Killer has its own slaughtering facility, a plant and 17 stores in Iasi, Suceava, Botosani and Neamt Counties, as well as a 30-vehicle fleet, its officials say. Killer’s products are not available in major retail chains because they asked for 40% discount of the sale price, the owner has previously said. It has 250 employees and a production capacity of 15 tons per day.
Killer posted RON79.6 million (EUR17 million) revenue in 2018 and RON7.1 million net profit, according to the latest available Finance Ministry data.
(English version by Loredana Fratila-Cristescu)