Killer has its own slaughterhouse, a meat processing plant that makes 15 tons of products a day and its own 16-store chain serving Suceava, Botosani, Iasi and Neamt Counties.
“We will see 7% growth in revenue this year. The start of the year was more difficult, because people are religious in our part of the country and fast, but made up for it in the summer months,” Alexandru Scheul, Killer owner, told ZF.
“Our 16 stores generate about 30% to 35% of our sales, exports account for another 20% to 25% and we sell the rest via distributors. We don’t want to get into supermarkets because they do not offer good terms.”
(English version by Loredana Fratila-Cristescu)