Thus, it has changed the visual identity of the brand after 30 years of presence on the market and in 2023 wants to change the recipes of over 200 products, list more items in modern retail and open more own stores, according to its representatives.
In 2023, the company invested EUR3 million in production and PV panel installation. For the company operating in the meat industry, the 2024 investment budget stands at RON25 million (EUR5 million), higher than in previous year. On the retail segment, Diana Com has a RON14 million investment budget for the current year, also bigger than in the past two years.
On the meat market, Diana, with the brand of the same name, but also with fish products Pescaria Magic, ranks 12th by 2023 turnover. It generated RON455.6 million, up 18% from 2022.
(English version by Catalina Apostoiu)