The openings scheduled for 2019 will take its network to 85 restaurants, ZF has calculated, covering the most important cities of the country.
The total investments of McDonald’s stand at more than 800 million lei (EUR169 million) in the 24 years since it opened the first restaurant in Romania, with most of the money going to restaurant openings.
“Early in July we started opening the McDonald’s restaurants scheduled for 2019 with the restaurant in the Electroputere Craiova shopping center and created 36 jobs in the process,” says Daniel Boaje, CEO and minority shareholder of the company operating the restaurants in Romania.
McDonald’s has been operating in Romania via franchisees since 2016, so the almost 80 restaurants are held by Malta’s Premier Capital (90%) and Daniel Boaje (10%). Premier Capital is the US group’s partner in Estonia, Greece, Latvia, Lithuania and Malta.
McDonald’s best restaurant in Romania is the drive-thru restaurant in Dristor, Bucharest, market sources say. It generates EUR6 million to EUR7 milion sales, according to ZF estimates.(EUR1=RON4.7278)
(English version by Loredana Fratila-Cristescu)