McDonald’s has reached a total 23 coffee shops under the brand McCafe in Romania, which contribute 6% to the group’s turnover on the local market, namely, nearly RON30 million.
The coffee shop division is a project the American group is developing not only in Romania, but worldwide. The first McCafe coffee shop was inaugurated in Australia, in 1993, and the concept has been extended globally ever since, in most countries where McDonald’s operates.
American group Starbucks is leader on the Romanian market of coffee shops and bars, with over 20 coffee shops, which generated a turnover of RON55 million in 2015.