“We now have 69 restaurants in Romania, one of which inaugurated in Bacau in 2017. We plan three more until the end of the year – two in malls in Constanta and Bucharest (Mega Mall) and a drive-thru restaurant in Timisoara,” says Daniel Boaje, the Romanian executive who has been running McDonald’s operations in Romania for about six years.
This was actually the warmup, Boaje says, because the 2018 target is eight new restaurants and then the plan is to continue at the same pace.
“The target is 95 restaurants by 2020.” Many of the new restaurants will be drive-thru restaurants, Boaje added.
McDonald’s Romania posted 606 million lei (EUR132 million) sales last year, up more than 18% on 2015. Profit stood at more than RON50 million, which means it had its best year until then.
“This year has again been our best. We keep growing the business at the same rate, we have a profitable growth and are betting on expansion.”
The company invested about RON20 million in 2016 and this year’s budget is RON45 million to RON47 million. (EUR1=RON4.5984)
(English version by Loredana Fratila-Cristescu)