By comparison, in 2024 the company opened seven units, with much fewer openings in previous years.
The group is now stepping up expansion in a period when an increasing number of new names are entering Romania on the fast-food segment and/or are growing rapidly in their turn.
The expansion also comes as this segment of the hospitality market is ever more sought after by the local public.
Premier Restaurants Romania, which operates McDonald’s restaurants locally, in 2024 for the first time reported turnover of above RON2 billion, up 16%. The advance was supported among other things by expansion.
(English version by Catalina Apostoiu)