The increase in sales was, on the one hand, driven by the rise in consumer spending and growth of the economy overall, and, on the other, by expansion and investments. Daniel Boaje, CEO and minority shareholder of the local business said in early 2019 that the double-digit growth rate would continue this year, as well.
McDonald’s is the leader of the restaurant market in Romania by sales and number of restaurants. The group is present in Romania as a franchise, has almost 80 restaurants and plans to open seven new ones in 2019.
It opened eight restaurants last year.
The US group arrived in Romania directly in 1995 and two decades later decided to turn over their operations to a franchisee, Malta’s Premier Capital group.
The net profit of Premier Restaurants Romania, the operator of the local McDonald’s business, went up, too, by 11.2% to almost RON90 million in 2018. (EUR1=RON4.7616)
(English version by Loredana Fratila-Cristescu)