In tough economic times, fast-food operators’ business grows because people make the switch from à la carte restaurants to cheaper quick-service restaurants.
McDonald’s Romania’s pre-tax profit also rose 10.7% to EUR15.5 million in the first half, according to a report by Premier Capital, the Maltese company that holds the McDonald’s franchise in Romania and five other markets – Estonia, Greece, Latvia, Lithuania and Malta. Of all, Romania is by far the biggest market, contributing 57% of total revenues. This can also be explained by the fact that Romania has a much larger population than the other countries.
In all, on the six markets, Premier Capital posted EUR239.5 million revenue in the first half (an increase of 29.4%) and a profit of EUR21.6 million (13.7%). The growth rate of pre-tax profit is thus half that of sales. The same is true in Romania.
(English version by Loredana Fratila-Cristescu)