“The company’s highly important priority for this year, which it also had last year, is to strengthen the business in terms of the number of restaurants, changing restaurant image and developing the McCafe coffee shop network,” said Daniel Boaje, general manager of McDonald’s Romania.
McDonald’s is the leader of Romania’s restaurant market.
Boaje did not offer any figures about the company’s 2014 revenue, but said 2014 was a good year. “2014 was a good year, with a lot of achievements. We saw revenue go up last year,” stated the manager.
In 2014, the company did not open any restaurant, but added four units to its coffee shop network. Until 2016, McDonald’s wants to have over 20 McCoffee shops in Romania. “In 2015, around 15% of investments will be aimed at McCafe”.
Boaje said further restaurants could be opened in the cities McDonald’s is already present in, but also noticed several others with potential, but offered no further details.
In 2014, the company invested RON13 million (EUR3 million) and this year’s figure is similar, according to Boaje.
(English version by Catalina Apostoiu)