Moreover, McDonald’s will start looking for lands in Romania to expand its local restaurant network, considering that it has not opened any new unit this year.
McDonald’s will open four McCafe coffee shops in Romania by the end of 2014, two of which will be located in capital Bucharest and the other two in Ploiesti and Targu Mures, respectively.
McDonald’s Romania general manager, Daniel Boaje, said investments in new restaurants will start after spotting the right sites.
McDonald’s entered the Romanian market in 1995, by opening a restaurant in Piata Unirii Square and currently owns a network of 67 restaurants in Romania. Its turnover reached EUR94.8 million (RON415 million) in 2013, up nearly 6% from 2012.
McDonald’s competitors on the local fast-food restaurants market are KFC, Subway and Pizza Hut.