The new in-store restaurant creates 50 jobs and offers the state-of-the-art McDonald’s technology, which enables customers to order products at digital kiosks, where they can customize their orders and pay cash or by card, per data provided by company representatives.
According to company officials, McDonald’s seeks to inaugurate two new restaurants by the end of 2020.
US’ McDonald’s group has been operating the business in Romania as a franchise since 2016 and the local restaurants are owned by Malta’s Premier Capital Group (90%) and Daniel Boaje (10%). Premier Capital is the US group’s partner in Estonia, Greece, Latvia, Lithuania, and Malta.
McDonald’s Romania had sales of RON927 million in 2019, over 20% higher than in 2018, and a record net profit of RON123 million, up 40% versus 2018.