For 2017, the company plans to open McCafé coffee shops in all cities where McDonald’s already has fast-food restaurants.
Currently, there are 25 McCafé coffee shops in nine cities in Romania.
According to Boaje, more than 1.5 million clients visit McCafé coffee shops daily, of a total 70 million clients of McDonald’s restaurants.
Currently, McCafé coffee shop chain accounts for over 6% of McDonald’s business in Romania. Premier Restaurants’ turnover reached RON511.8 million (EUR114.8 million) in 2015, the latest year with available public information. Thus, the business value of McCafé coffee shops exceeds RON30 million, according to ZF information included in a previous news story.