The decline of the revenue of McDonald’s in Romania shows that the crisis continues to hurt even businesses that have a tradition and a powerful brand behind them. Another factor that might contribute to this decline is the competition from the other fast food chains or even traditional restaurants.
Last year’s results of the fast food chain are the poorest in four years and contradict the statements of the management who said at the end of 2011 that the chain would again overshoot the EUR100 million mark.
The decline of the business compared with 2010 is stronger than the consumer spending decline, which stood at about 3% in 2011.
McDonald’s, which has 64 restaurants in Romania, also posted profit decline to EUR4.2 million in 2011 from EUR6 million in 2010.
(English version by Loredana Fratila-Cristescu)