Speaking at the ZF Mobilio ’14 conference Wednesday, Refuah said Romania fares equally well as the rest of the world in terms of technological development and it can use that to its advantage.
Refuah pointed out that all McCann Erickson’s advertising campaigns are centered on mobile devices whose use is not linked only to smartphones, but also to downloading both applications and third party content.
According to Refuah, mobile phones are used more often than the internet and in one to two years, half of investment budgets should go to campaigns centered on mobile devices.
McCann Erickson is a leading advertising agency, both as the world’s largest collaborative agency network and as a strategically creative brand-builder within each of the more than 120 countries in which it handles a wide range of local and international brands.