The store covers 300 square meters and sells over 2,000 toys, of which over 30% under own brands.
Present in Romania since 1994, Nicoro Trading is one of the leading toy distributors countrywide. Its distribution network includes hypermarkets, gas stations and specialized stores.
According to Finance Ministry data, Nicoro Trading ended 2013 with sales of 14.6 million lei (EUR3.3 million), up 28% from 2012, and net profit of RON745,000 (EUR168,600), up 53.8% on the year. The company employs 22 people.
Noriel, Toyplex, Smyk and Jumbo are the main toy store chains in Romania.
Sales of toys and games in Romania were estimated at RON693.3 million (EUR160 million) last year by market research company Euromonitor. Over 90% of toys are imported.
Retailer Maxi Toys currently has 280 stores in Belgium, Luxembourg, France, Switzerland and Italy. Since 1997, Maxi Toys has been part of Dutch consortium Blokker Holding, with annual sales of around EUR3 billion.