“For 2024, we set out to increase awareness for our brands, both of those with significant positions on the market such as Tymbark, Bucovina, La Festa, Salatini, Tedi, Nestea and of those in new categories added – Valenii de Munte, Zubrowka (…),” the company said in a statement for ZF’s 2024 edition of `Cei mai mari jucatori din economie’ (Key players in the economy) yearbook.
Zubrowka is the market leader in Poland and the third best-selling vodka brand in the world, its officials added.
Maspex sells non-alcoholic ready to drink beverages, natural mineral water, instant coffee, snacks, pasta and cereal, ketchup, canned tomatoes and jam, as well as alcoholic beverages.
(English version by Loredana Fratila-Cristescu)