The 6% growth came after a first half increase of only 3%.
Net profit had gone down 14% in the first half, but recovered towards the end of the year, so the company ended 2014 with an only 3% decline in net profit to RON16 million.
The Mars group has two companies in Romania: Mars Romania, which sells sweets and pet food (Pedigree, Whiskas and Royal Canin) and Wrigley Romania, which sells chewing gum and candy.
Mars is one of the largest companies on the sweets market and sells more than 40 million Snickers, Mars, Bounty and Twix bars every year, ZF has found.
Competitors on the chocolate bar market include Kandia-Dulce (Rom and Fagaras) and Nestle (Lion). The chocolate bar market is estimated at about EUR60 million and the best-selling brand is Rom, according to the latest data available.
(English version by Loredana Fratila-Cristescu)