Mars has brands such as Snickers, Mars, Bounty or Twix in its portfolio, but also sells pet food brands in Romania, such as Whiskas and Pedigree.
In the first six months, Mars Romania posted sales of RON97 million (around EUR22 million), up 3% from the year-earlier period. In 2013, the company’s revenue reached RON201 million (EUR45.6 million), up 10% on the year.
Chocolate bars part of Mars’ portfolio are some of the best-selling on this segment locally and compete with Romanian brands such as Rom and Fagaras (part of Kandia Dulce portfolio) or Poiana bar of Mondelez Romania.
(English version by Catalina Apostoiu)