The sweets market, put at some EUR500 million a year, is highly competitive and dynamic, where quality and innovation make a difference.
Mars Romania’s profit fell 43% to RON14.2 million, while the number of employees rose slightly to 223, according to the same source.
Mars arrived in Romania in 2008 and its local subsidiary is now under the umbrella of Mars Multisales Central Europe along with Hungary, Czech Republic and Slovakia.
(English version by Loredana Fratila-Cristescu)