Maciejko, aged 51, is a Polish citizen and has experience in the retail of products for children and toys. Previously, he had been CEO of Polish retail chains for children, SMYK and 5.10.15.

Maciejko will be coordinating Noriel’s existing management team, which will be completed by new executives from several fields, such as retail operations and human resources. Maciejko assisted Enterprise Investors in the due diligence process.

The Noriel business was acquired by Enterprise Investors from the Constantinescu family (which owned 60% of the shares) and from investment fund Axxess Capital, which held the remaining shares. The parties involved had negotiated this transaction for more than half a year.

The fund has a huge experience in retail, with nearly 20 such investments from 1990 to date, in Central and Eastern Europe. Noriel is the seventh investment for Enterprise Investors.

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