Macromex, a company with revenue of more than EUR120 million this year, will open more ice cream parlors, both in Romania and internationally, according to its owner, Dan Minulescu.
Macromex presented the La Strada concept at SIAL 2012, Europe’s largest food industry fair.
“The effect far exceeded our expectations. More than 15 major European and Asian retailers voiced their interest,” Minulescu told ZF in an e-mailed interview.
He estimates the La Strada ice cream parlors will be present in at least 10 major retailers outside Romania. The company is in advanced talks with five major retailers in the Czech Republic for 2013.
(English version by Daniela Stoican)