Macromex is one of the largest players in the Romanian food industry on the segment of frozen and refrigerated products.
In 2022, Bocado.ro aims to attract more than 2,000 customers and 40% of total orders.
“It took us more than two years to get to the current form of the bocado.ro platform, but now is one of the few online supply solutions adapted to B2B commerce and, especially, to the particularities of HoReCa, offering a personalized experience to the customer and streamlining the entire procurement process,” said Albert Davidoglu, CEO of Macromex.
The platform recently launched by Macromex has been developed to ensure customers in the hospitality industry efficiency in placing supply orders at the right time for every business: the platform is the digital agent available to the customer 24/7, always providing up-to-date information about the products offered. Once the account is created, the customer has direct access to the actual available stock, updated prices, detailed logistical information (weight per product, packing per box, minimum order quantity, total weight of products added to the cart), help in calculating the cost per serving, respectively per kilogram, the estimate of the final value of the order, as well as dedicated assistance from a Bocado.ro agent.
Bocado.ro also offers customers a good visibility on the financial situation, providing in real time the history of invoices, the current situation of payments and the planned day of delivery, depending on the customer’s geolocation.
“For customers with large teams, Bocado.ro is a tool for easy management of the supply and control over all orders placed for each point of work. In the next period we want to customize in detail the experience of our customers, coming with offers dedicated to the type of business, whether they are pizzerias, restaurants, bistros, pastries, etc. In terms of functionality, the advantage of working with a specialized e-commerce platform is that we are always aligned with the latest technological developments in the field, optimizing the operational flow”, Albert Davidoglu also said.
To date, most orders have been placed for the precooked products, meat, vegetables and fruit, bakery, and pastry products, followed by dairy and vegetable products. The average order is RON1,000 and the level of recurrence has been maintained with the transition to online, varying according to the specifics of each business.
Most users are from Bucharest, followed by customers from the cities of Cluj-Napoca, Brasov, Constanta and Iasi.
“The most appreciated advantage of our products is their level of preparation. That is why cleaned, chopped vegetables, pre-cooked or sous-vide products, bakery and pastry products are among the best-selling, bringing significant time savings, reduced losses, increased productivity, and require fewer human resources in any professional kitchen,” Albert Davidoglu also pointed out.
The company had a turnover of over RON593 million in 2020 – the latest year for which public data is available – lower by almost 19% against the previous year. In 2020, the company had 443 employees.