Macromex became visible on the local market in 2009, after signing a partnership with Algida, the ice-cream unit of Unilever. In 2013, Macromex became distributor of Mars ice-cream, with brands Snickers, Mars, Bounty and Twix. Also, the company launched its own ice-cream brands Corso and La Strada.
La Strada is a premium brand ice-cream manufactured in France.
Macromex’ competitors on the local market are international giants Unilever or Nestlé, as well as local brands Betty Ice or Top Gel Prod.
“In 2015, we expect a consolidated market share on the three brands (La Strada, Corso and Mars – e.n.) of over 9%, with Corso targeting a 6% share at end of 2015’s season. We aim to become the number one ice-cream company in Romania by 2018,“ said Dan Minulescu, CEO of Macromex.
The company reported sales of RON442 million (nearly EUR100 million) in 2014.
Macromex’portfolio also includes Casa Gruia (meat products), Edenia (frozen products), as well as partnerships with brands such as La Lorraine, President or Dr. Oetker (pizza).
Macromex employs over 400 people and has a portfolio of over 1,700 products.