The platform will include market-tailored solutions, recipes adapted for each type of location and consulting services related to business management.
The new digital platform horeca.macromex.ro hosts 800 products, key recipes and advice on operational efficiency, as well as automatic cost calculators and menus customized depending on types of locations, adapted including for online orders and deliveries.
Macromex is one of the largest actors in the food industry, with several brands of its own such as Edenia, Corso, La Strada, Azuris and partner brands – Philadelphia, La Lorraine, Farm Frites, Akadia, Taverna, Oldenburger, Milram, Dr. Oetker (Inedit, Paula), Mars Ice Cream, Haagen Dasz.
Macromex produces 45,000 tons of frozen bakery products per year at its factory in Campia Turzii after teaming up with La Lorraine for a joint venture in 2011.