However, it remains to be seen what the growth basis will be, whether it is driven just by price adjustments.

One can get a turnover increase on the short term, but the question is whether it is sustainable, says Albert Davidoglu.

The company’s latest estimates about 2021 turnover point to RON685 million revenues, up 15% on the year.

2022 started well for the distribution business, but the war in Ukraine prompted a plan reshuffling and the drawing up of several scenarios. The war fallout is not being felt, yet, on the local market, but this is dominated by uncertainty about consumer behavior.

Macromex is one of the biggest players in the local food industry. It has a portfolio made up of 13 product categories and 800 items.

Albert Davidoglu says the company’s development plans mainly focus on the online segment, so that in late 2021 Macromex developed its own online platforms to address corporate clients.

(English version by Catalina Apostoiu)