Macromex, which is indirectly controlled by Romanian entrepreneur Dan Minulescu, is therefore getting close to market leader Interbrands of Holson Holding (Cyprus) and Rand Sherif. The only company between them in 2014 (according to the latest data available on the Finance Ministry website) was Aquila Part Prod of Catalin Vasile and Alin Dociu.
Macromex’s business model is somewhat different than its competitors’ in that some of the products distributed are made under its own brands by various producers in Romania and abroad.
Macromex owns such brands as Corso and La Strada (ice cream) and its portfolio also includes partner brands such as La Lorraine (frozen pastry) and President (dairy). The La Strada ice cream, a premium product, is made in France, according to the latest information available.
Macromex stepped into the black again last year, when it posted RON1.1 million net profit. It budgeted RON6.9 million net profit for 2016.
Dan Minulescu said at the end of last year that the 2015 sales figures in Romania were better than in 2014, following a first half with growth of 9%. The company also has international operations, which posted growth, as well. (EUR1=RON4.4869)
(English version by Loredana Fratila-Cristescu)