The luxury hotel market was seriously hurt by the pandemic, as such hotels largely focus on business travel, the worst hit sector of travel. Estimates for this sector show a slower rebound than other types of travel such as leisure. Luxury hotels suffered from both the lack of tourists and of events that were not possible to hold in 2020.
For this market to recover, hoteliers must invest in new services for tourists. Luxury hoteliers also have to comply with the sanitary measures to be able to organize events and conferences under the safest conditions.
Romania has only 36 five-star hotels, two more than the previous year and almost half of them are in Bucharest and Cluj. Two of the largest luxury hotel brands in Romania are JW Marriott ad Intercontinental, both of which in Bucharest.
(English version by Loredana Fratila-Cristescu)