“LUCA’s story started right in Piata Unirii, fourteen years ago, gaining consumers’ trust fast. LUCA has since become a market leader, so this opening, the first of 2024 (…) is like coming home in a location we can consider iconic – 1, Piata Unirii. The investment stands at about EUR350,000,” says Manuela Martin, LUCA’s marketing and communication manager.
The previous occupant of the space LUCA’s new shop will operate in is fashion brand Stradivarius.
Besides the production and storage area, the space also includes a double sales window to serve a high number of customers and reduce waiting times. The new location joins two other LUCA’s in the area, on Splaiul Independentei, across the street from the Unirea Shopping Center.
Stradivarius, a fashion brand of the Inditex Group, closed the store in Unirea Shopping Center about two years ago. The group actually closed the Zara, Bershka and Pull & Bear store in the same shopping center, as well.
The new LUCA shop will sell both pastry and pretzels, as well as pizza, sandwiches and ZMEU coffee, a brand it launched last year, a blend of specialty, craft coffee, created exclusively for LUCA and available in all the locations in Bucharest and some of those in the country.
(English version by Loredana Fratila-Cristescu)