“We have shown our flexibility and ability to support our clients, choosing to reduce profit but maintain standards,” said Veronica Savanciuc, president and chief executive officer of the Lowe group.
For 2011, the group expects 20% of revenue to come from the digital segment, while sales should increase by 10%, based on new clients. Profit is seen flat on the year.
The group, founded in 1993, includes the companies Lowe&Partners (creation), Initiative (media), HyperActive (digital), GolinHarris Bucuresti (PR) and Brand Connection (media).
Clients include Bergenbier S.A, BMW, Red Cross Romania, Electrolux, Ferrero, Franklin Templeton Investments, Johnson&Johnson, KIKA, Labormed, Orange, Royal Bank of Scotland and Unilever.