In her new role, she will oversee the financial, legal, and commercial teams, contributing to the development of strategic directions and identifying new growth opportunities for the group’s agencies.
“(…) With her financial expertise and professional maturity, I am confident she will actively support the implementation of our business strategy, contributing to achieving our growth objectives through continuous innovation. Florina brings a lot of energy, and together with her team, we will accelerate important projects for our group and, most of all, for our clients,” said Sever Savanciuc, CEO Lowe Group.
Florina Varzariu has over 20 years of experience in the advertising industry, previously holding key positions, including CFO at the local and regional levels within Dentsu. Her expertise in corporate finance, business administration, accounting and financial operations, and her skills in general management have directly impacted the business strategy of the companies she has been part of.
“I have learned over the years that financial harmony and well-being must be complemented by human harmony and a healthy organizational culture. This opportunity represents a new stage in my career, and I am excited to collaborate with a high performing and agile team that holistically covers the entire communication spectrum. I see numerous opportunities for efficiency and innovation in this dynamic industry, and I can’t wait to work together to achieve our goals and bring added value to our clients,” said Florina Varzariu, CFO Lowe Group.
Florina Varzariu is a graduate of the Bucharest Academy of Economic Studies and holds a Master of Business Administration (MBA) degree from the University of Washington, Seattle, obtained through the Romanian-American Executive MBA program of the ASEBUSS business school.