The store opened officially on December 3, but the customers were invited for a private tour on December 2. Also, on the evening of December 2, the Louis Vuitton store in the shopping gallery The Grand, part of the JW Marriott Hotel in Bucharest, closed.
This is one of the most important moves on the local luxury market, which has seen lots of good news this year, from the intention of Hermes for a direct presence to the reopening of a Zegna store in Bucharest.
Louis Vuitton, the flagship brand of the LVMH Group in France, arrived directly in Romania in 2008. It opened a 130 square meter store in the shopping gallery of the JW Marriott Hotel, following a more than EUR1 million investment. The store carried bags, shoes and accessories.
The new space, however, is much larger, so the store carries more products.
The Louis Vuitton store posted almost RON100 million sales in 2023, 6% higher than in 2022 and double the 2020 level.
(English version by Loredana Fratila-Cristescu)