“Romania has one of the lowest reading rates in Europe and easy access to books is essential for development of the book market. Integrating Elefant.ro allows us to capitalize on the synergies between companies and create an efficient customer-oriented digital system. We are investing in technology, streamlining logistics processes and expanding our offer to better meet the demands of modern consumers,” Litera Group representatives Dan and Marin Vidrascu said.
BDO Business Restructuring, which has extensive experience in audit and financial restructuring of businesses, brokered the deal.
Litera is one of the leading actors on the book market in Romania, with a strong presence in book publishing, stationery, school supply and school furniture sale segments.
According to announcement of the two parties, Elefant.ro will undergo complete rebranding, with a modern design and optimized interface.
(English version by Loredana Fratila-Cristescu)