“In recent years, Life Is Hard has experienced significant growth. This trend arises from our efforts in consolidation through acquisitions and mergers, as well as from the core of our business. The direction drawn has contributed to the development of an ecosystem with diverse competences in digitization, both in vertical markets (insurance) and in the general market of SMEs and communities. Thus, we started the construction of a regional platform in Central and South Eastern Europe, for the digitization of the insurance industry. As part of our growth strategy and in generating added value for shareholders, we have initiated this partnership with BRK. Our intention is to bring added value to LIH shares,” said Catalin Chis, CEO & President Life Is Hard.
The LIH share is the 4th share listed on the AeRO market for which BRK Financial Group provides Issuer’s Market Maker services and the 17th share of a company listed on BVB for which BRK Financial Group offers these services. The total number of financial instruments listed on the BVB’s AeRO market that benefit from the Issuer’s Market Maker services reaches 4 and the total number of financial instruments listed on both markets of BVB that benefit from these services reaches 24.
“We congratulate Life is Hard for its openness to the capital market and to investors, and we thank them for choosing us as partners in the Issuer’s Market Maker program. We have calibrated a competitive quotation package, with 10,000 shares for bid and ask each, and we propose that the results of this partnership be as visible as possible in the shortest possible time, in order to improve liquidity from all sides (the volume traded, the number of trades, market depth and trading spread). In this way we underline BRK Financial Group’s continued commitment to the capital market and appreciate the company’s trust in our expertise,” stated Monica Ivan, CEO BRK Financial Group.
“Starting today, we have a new partnership for Issuer Market Maker services, this time between the issuer Life Is Hard and BRK Financial Group. Life Is Hard is the 4th issuer on BVB AeRO market to choose to benefit from these services and a testament to the fact that issuers listed on the AeRO market are interested in increasing their liquidity and adding value to their company’s share. BRK Financial Group continues to be the most active intermediary at BVB for increasing liquidity and we thank them for their continued efforts to increase the awareness of this service among the listed companies and implicitly the development of the stock exchange,” stated Adrian Tanase, CEO Bucharest Stock Exchange.
Life Is Hard is listed on the AeRO market of BVB, premium category, starting with 8th of December 2015. The company’s shares entered the composition of BET AeRO index. On November 23, 2023, the company’s market capitalization exceeded RON57 million.
The IMM is the participant in BVB’s trading system that has taken on the role of sustaining the liquidity of a financial instrument. Further information regarding the general framework for the IMM Program can be found HERE.
Life Is Hard is the first Romanian software company listed on the BVB, AeRo market, Premium segment, and has since 2021 been part of the BET AeRO index. The company has been in business for 19 years, and in 2020 it entered a process of accelerated growth through acquisitions and mergers, which significantly increased its financial results and market position. Life Is Hard’s business ecosystem work is focused on digitization for businesses and communities, with an increased focus on the insurance industry.
BRK Financial Group was established as a joint-stock company on October 26, 1994, and it is one of the largest brokerage companies in Romania. With extensive experience in the capital market, it is also the first and, to date, the only financial investment services company listed on the Bucharest Stock Exchange’s premium category (ticker symbol: BRK). The core activity of BRK Financial Group is structured into two business segments: the brokerage segment and the trading segment. In the trading segment, the company engages in proprietary trading, market-making operations, and transactions involving structured products. On the brokerage segment, the company is engrossed in client transactions, including corporate operations.