The operator has registered nearly 30,000 clients since entering the Romanian market three years ago.
Romanians’ preferred destinations are Romania, Turkey, Greece, Spain and Italy.
This year Lidl Tour added new destinations including luxury cruises to Alaska or Patagonia, as well as circuits in Russia and South America.
“After just three years of operation we are an important market player, we introduced the first direct flight from Romania to Morocco and the first circuit around the world. In the future we target growth significantly above market average and we seek to diversify our destination portfolio,” said Frank Wagner, CEO Lidl Romania.