Production at the brewery was halted several years ago and the spaces were used for various activities in the wood industry. Now, according to ZF data, Lidl is readying to build a new store on the land plot with an exit to Bucharest-Alexandria highway.
“In terms of expansion plans, we are focusing on several towns, including Bragadiru. At this moment, we are unable to provide further information about the expansion strategy, but we’ll come up with details at the right moment,” stated the representatives of Lidl Discount Romania.
Contacted by phone and e-mail, the representatives of Bragadiru mayoralty did not provide any information by edition close on the future destination of the land plot of the former brewery.
According to retail market information, Penny Market and Mega Image retailers also plan to open supermarkets in Bragadiru, after French Leroy Merlin in early 2014 bought a land plot to develop a DIY store in the area.
Lidl, as well as other foreign retailers present in Romania, have found beneath former plants inside cities the best land plots for expansion and for several hundred thousand or million euros former owners agreed to sell.
In early 2014, Lidl opened a store on the land plot of former Electrotehnica plant of Bucharest’s Drumul Taberei, while in Brasov the German group bought the former Poiana sweets plant, where it plans to build a store.
On the other hand, Kaufland, part of the same group, is currently demolishing the largest part of buildings of former Grivita brewery of Bucharest to build a hypermarket due to be completed in 2016.
Lidl last week announced it closed down the first store in Romania, located in Drobeta-Turnu Severin, but also plans to expand the network by 15 stores by yearend.
(English version by Catalina Apostoiu)