The retailer’s growth was faster compared with the 20% growth rate in the first half of 2018, driven by expansion and the high spending appetite of consumers.
Considering the second half of the year is better for sales than the first, the German-held discount chain could overshoot the EUR2 billion sales mark this year. Only two other retailers have achieved this feat so far, market leader Kaufland and Carrefour (as a group of four legal entities).
Lidl arrived in Romania in 2011 when it bought the over 100 Plus Discount stores. It has since grown and had 250 stores in mid-2019, over 20 more than in the same time of 2018.
(English version by Loredana Fratila-Cristescu)