Lidl officials said the retailer will continue investments in Romania, along with creating new jobs. For 2018, the plan is to keep a sustained growth rate of at least ten store openings a year, targeting to reach 300 units on the Romanian market. Since its entry on the Romanian market, Lidl has opened 10-15 new stores from one year to another.
Lidl is present in each Romanian county, covering both large cities and towns with fewer than 20,000 inhabitants.
Lidl reported a nearly 16% higher turnover in the first half of 2017, compared with the year-earlier period, up to almost RON3.1 billion. Its profit surged 70% in the mentioned interval, up to RON150 million.
The company reported a turnover of EUR1.25 billion in 2016, placing it third on the Romanian market, after Kaufland and Carrefour.