The store sells the fashion line “esmara by Heidi Klum”, which is also available in Lidl’s other stores in the country. Esmara is the store’s clothing brand and the collection was developed in collaboration with model Heidi Klum and is inspired by her favorite city, New York.
The fashion line was launched simultaneously in 28 countries.
The pop-up store will be open between September 18 and October 1, between 8 am and 8 pm. The line is available in Lidl stores between September 18 and September 24.