Lidl has opened nine stores in Romania since the beginning of 2014, in Eforie Nord, Targu Neamt, Iasi, Arad, Bucharest, Popesti Leordeni, Craiova, Timisoara, and closed one store in Drobeta Turnu Severin. The retailer announced it will open 15 new units in 2014.
Lidl entered the local market in 2010, when it bought around 100 Plus discount stores from German group Tengelmann.
According to an antitrust authority report, Lidl is the third largest retail network in Romania by 2012 sales, overtaken by Kaufland and Carrefour.
Lidl has around 3,800 employees in its Romanian stores, regional distribution centers and headquarters. The company is part of German group Lidl & Schwartz, which also operates Kaufland hypermarkets in Romania.