The new store has a sale area of around 1,200 square meters and 27 employees.
Lidl plans to open three more stores by the end of February, in Bucharest, Popesti Leordeni (Ilfov county) and Timisoara.
Lidl opened 15 stores in Romania in 2013.
Lidl entered the Romanian market in February 2010, after taking over discount store chain Plus from Tengelmann. According to a report of Romania’s Competition Council, Lidl ranks third among large retailers by sales in 2012, behind Kaufland and Carrefour. The ranking also includes Real, Auchan, Penny&XXL, Mega Image, Cora, Profi and Billa.
In 2011, Lidl Discount reported sales of RON1.67 billion (EUR396 million), which translates into an increase of at least 70% in national currency. Lidl currently has over 3,800 employees in its stores, regional distribution centers and central headquarters.