Lidl has constructed 11 units, including two in Bucharest, and it will also launch its first image campaign.
Lidl took over, in 2010, the discount store network held by the Tengelmann group in Romania and Bulgaria.
The company currently has more than 2,000 employees in Romania.
Lidl is one of Europe’s largest store chains, active in over 20 countries. With 170,000 employees, Lidl is one of the world’s top 10 food retailers.