Since the beginning of 2014, Lidl has opened 11 new stores and plans to open four more by the end of the year.
Lidl entered the Romanian market in 2010, when it took over the 100-store network of discount chain Plus from Tengelmann group.
According to a report of the Romanian Competition Council, Lidl is the third largest retailer in Romania by 2012 sales, overtaken by Kaufland and Carrefour.
Lidl currently has around 3,800 employees in its stores, regional distribution centers and headquarters in Romania. The company is part of Lidl & Schwartz, which also operates the Kaufland hypermarket chain.