Initially, it had announced 15-20 new stores for this year, but has expanded almost twice as fast, with the number of openings influenced, among other things, by the building permits received.

“From January 2021 to date (as of 16 December – i.e.), we have opened 39 stores, of which nine were relocations, bringing our network to 318 stores. We are present in all counties, and in 2021 we managed to expand both in large urban centers such as Bucharest, Timisoara, Oradea and Sibiu, and in smaller towns such as Orșova, Baicoi, Snagov and Domnesti,” company representatives say.

According to ZF data, this is the fastest pace of expansion of the Germans locally.

In addition to openings, Lidl is also investing in modernizing old stores to bring them up to current standards. Where such work is not possible, they are being relocated.

(English version by Loredana Fratila-Cristescu)