For 2017 financial year (March 1, 2017 – February 28, 2018), the company plans to open ten new stores, keeping its expansion rate over the last years.
Lidl officially entered the Romanian market in 2011 when it bought discount store chain Plus, which had 107 stores and about EUR380 million revenue. Subsequently, it extended from scratch and nearly doubled its store chain.
Lidl, one of Europe’s biggest store chains, operates in 27 European countries and owns more than 140 logistics centers supplying to approximately 10,000 stores.
On the Romanian market, Lidl has more than 200 stores and reported a turnover of EUR1.1 billion in 2015.